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A Beginner-Friendly Guide to Google Ads for 2024

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  Introduction to Google Ads Google Ads, formerly known as Google AdWords, is an online advertising platform developed by Google. It allows businesses to display ads on Google’s search engine and its advertising network. Google Ads can help drive traffic to your website, increase brand awareness, and ultimately, boost sales. Setting Up Your Google Ads Account Create an Account : Visit the Google Ads homepage and click on "Start now." Sign in with your Google account or create a new one. Define Your Goals : Determine what you want to achieve with your ads. Common goals include increasing website traffic, generating leads, or promoting products and services. Choose Your Campaign Type : Search Campaigns : Ads appear on Google search results pages. Display Campaigns : Ads appear on websites within Google’s Display Network. Video Campaigns : Ads appear on YouTube. Shopping Campaigns : Ads for retail products appear on Google Shopping. App Campaigns : Promote your app across Googl