How SEO Work In Website ?

 

grehasoft is one of the best SEO Company in Kochi providing affordable seo services. We help our clients to get needy customers with SEO and earch engine

 

Search Engine Optimisation.  is the practice of increasing the visibility of a website or a web page in the search engines. It is generally accepted that the higher a website appears in the search engine results pages (SERPs), the higher the chance of it being visited. In the same way, it is accepted that the more targeted traffic, the more chance of sales.

In today’s age, Search Engine Optimization (SEO) is a very popular technique which enables businesses to create and enhance their presence on the internet. Most businesses are not aware of it. But when it comes to online business, you need to understand the SEO. This post has been written to help you to understand the meaning and technique of Search Engine Optimization.

How a website works

Before, internet was only used for chatting with friends, sending mails and browsing news. But in 2000’s when google appeared in the market and gave a possibility to every user to search any information or product online, this made the internet an important part of our lives. Google became the central location of the internet. Google gives a possibility to search for any information and product using internet search engine. To use the facility, the user types the keywords in the search box and search engine shows the results of that search.

If you search any product you will see the result page at top and the images related to that product. These images come with links on them. When you click these links you will find the content, description and other details related to the product. This is how websites work.

How a website ranks

So how does Google decides which website to put on top?

There are some factors which decides the result.

Searches – Google has a huge database of words. These are called as search engine keywords. Google looks for these keywords and search the most relevant and interesting websites. This decides the result.

Link – When a user searches for a product, the search engine looks for websites which is related to that keyword. Sometimes the websites will share the same keyword in the text. This gives a high rank to that website.

Internal Links – When the user searches for the same keyword, Google will look for links related to that keyword and choose the ones with a high PR.

Popularity of the website – Google does the same search on the websites every day and compare it with the sites who have a higher SEO. The result which has a higher PR will be listed on top.

Keywords – There are many keywords. Google will search every keyword and try to compare results from multiple search results. This is why you need to write content which is similar to the search result you get.

Keyword Density

If you want to know how to write good SEO content for your website, you have to check how a lot of keywords a website is using. A website with high density of keywords has a higher chance of ranking higher. This keyword density is based on the keyword. The keyword density can be calculated with the formula:

Keyword density = Number of times the keyword appeared / Total number of words in the article

So let’s imagine you have written an article and your keyword density is 2%. If the keyword is appeared 6 times in the content, then the density will be 10%. This means a visitor will find the keyword 3 times and hence see the page 5 times.

Image Alt Tag

The alt tag is the text which is described to the image on the internet. The alt tag will help a search engine understand the image is an image and search engines will show images at top. If you write any text for the alt tag, then the search engine will recognize it. A good alt tag should be relevant to the

Main source: https://grehasoft.com/seo/

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